How Secret Filming Exposed a £28 Million Holiday Ownership Scheme
It has been described as one of the largest scams of its nature in the UK.
In all 14 people have been convicted for their involvement in a multi-million pound scheme to defraud in excess of 3,500 vacation property owners.
The affected individuals were keen to get out of decades-old timeshare contracts and went looking for help.
Most were aged between 60 and 80. More than 500 of them lost more than £10,000, and a single victim handed over in excess of £80,000.
Those victimized were faced aggressive consultations lasting up to six hours. They were financially worse off, owning worthless fake "points" and still bound by high-priced vacation property deals they could no longer use.
The Company Behind the Deception
The company at the core of the scheme was the organization in question. They took customers' funds to finance the proprietors' lavish lifestyle of private schools, high-end properties and private jets.
The individual at the helm of the company, the main defendant, was given a seven and a half year jail time in January for deceptive scheme.
Recently, his spouse one of the co-defendants was part of the concluding cases to receive sentencing.
She was handed a two-year suspended jail sentence at the judicial venue after pleading guilty to money laundering.
The outcome represents a lengthy process and represents a major victory for the victims who came forward, the law enforcement and prosecutors.
How the Investigation Was Initiated
I first heard about SMT emerged during the summer of 2016. I was working in the investigations unit of a news organization, making current affairs features.
A colleague mentioned that his mother had taken over the ownership of a timeshare apartment in a European resort and, after long-term use, had started seeking to terminate the deal.
It should be noted how popular vacation properties had grown with UK travelers in the last decades of the 20th century.
Holiday ownership permitted individuals to occupy the same accommodation every year, or trade their vacation periods with fellow investors who had apartments in other resorts. About 600,000 sun-lovers accepted that option.
The early surge was accompanied by a numerous stories about rip-off merchants deceptively promoting properties. They appeared frequently on public interest shows.
The typical holiday ownership agreement bound owners for decades.
In that period, those investors who had enjoyed their regular accommodation in the sun for a long time were advancing in years, and many were attempting to wave goodbye to their vacation investments.
Several had health issues and couldn't get to their apartments. A few just thought they'd enjoyed sufficient use from them. And a portion had died, in many cases bequeathing their heirs to assume the contracts - plus their annual payments and upkeep costs.
The Investigation Progresses
It was at this point the friend's mum had been placed. She browsed the internet for solutions and discovered the company, a enterprise whose website assured to terminate her contract.
But, having submitted funds and scheduled a consultation with them, her loved ones had doubts.
Subsequent checking uncovered numerous individuals claiming they had paid money and received no benefit out of it. Indeed, they had been left out of pocket. A lot of it.
Our team started looking into what was going on. It quickly became clear that there were dubious individuals active in the holiday ownership market.
One lawyer had many grievance cases preparing to take action against the company.
We spoke to individuals who had dealt with the organization and they each reported similar experiences. They thought the company would buy their property off them but when they went to a consultation (for which they paid up front) they were told there was no re-sale value.
Rather, they were pushed - indeed pressured - to invest additional funds purchasing "the firm's incentive scheme", named after the organization's holding firm, Monster Travel.
The nature of these rewards was somewhat vague. They seemed similar to a type of exchange medium, providing cheaper vacations and benefits and shopping deals.
And they were seemingly "exchangeable with other owners, some time down the line.
Paying cash up front now would produce an long-term benefit that would offset the firm's costs and result in the property owner in profit, released finally from their burdensome agreement.
An unrealistic promise? Well, yes.
A 'Bait-and-Switch Tactic'
Based on these descriptions were accurate, this was a major deception.
This is known as a "deceptive marketing."
An operator - in this case the company - "attracts the customer by marketing a particular product but then to claim it is unavailable, pushing the individual in the direction of a different, lower-quality option.
Such practices are unlawful. Equipped with all the evidence we had gathered, we argued to secretly film one of the company's meetings.
This takes time, effort, and strong justifications for why this is the sole method to obtain the information required to prove wrongdoing.
Once authorized, our compact group organized a meeting with one of the company's representatives in the English town.
Pretending to be a potential client wanting to help his mother released from her timeshare contract|holiday ownership agreement