Must A Aspiring Influencer Friend Cease Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Often I'm in conversation to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with someone. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, altered, or posted for an viewers. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I love creating videos. It’s not just a pastime; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a opportunity to witness exclusive moments that could help her career in design too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: an opening. I know not everyone likes being on camera, but often unplanned moments is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions support one another in small ways. My assumption was filming a clip here or there would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and don’t want making videos to come between us. I’m willing to find middle ground: like asking before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still respecting hers. Clearly making content is not a replacement for real connection: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is willing material. She needs to respect her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Each appears confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Jennifer Hale
Jennifer Hale

A certified skincare specialist and wellness coach with over a decade of experience in beauty and holistic health.