TikTok is introducing a fresh option that enables them to cut down on the amount of AI-created videos appearing in their streams. This move comes as the service disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale launch. This shift coincides with a increase in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a phrase for inferior, factory-style content that is typically illogical or dreamlike.
“We know from our community that many people like content created using AI tools, including AI artwork to science explainers, and we intend to offer the community the option to increase or decrease of that, according to their own choices,” commented a platform representative.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its service identified as AI-generated. Overall, in excess of 100 mn videos are added to the platform daily, making AI-generated material a relatively small part of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the level of AI content they view by opening the “manage topic” setting in the app and choosing AI-made media. Further subjects that currently be modified under the filter include current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies oblige content makers to tag “realistic” artificially created content, and it prohibits harmful AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the app will from now on apply an AI-generated watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This action is designed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar AI literacy fund for experts and institutions to create educational content about ethical AI use. This initiative will support charitable organizations focused on teaching programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid controversy over intentions to make redundant hundreds of review team members in the UK. The company is set to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by filtering out the most graphic content ahead of it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to intervention by its AI tools.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
